Innovative marketing concept is all about manage market research into customer needs, efforts and trends, develop a prototype or changes within product designing, launching a new product in a unique place, pricing the product in a unique way, promoting the products in digital way.
Brand awareness is the intensity of identification and corporation by a potential customer towards your products and services. For example, if you need a E-commerce, the chances are that you will think of Amazon or Flipkart. Establishing brand recognition is a strong digital marketing blueprint that leads consumers to grow an instinctive preference towards a brand and its products.
A message strategy comprise of a positioning statement and three support points. A positioning statement addresses the key target user problem by express a benefit; i.e. why the target user should care about your products, offers, programs or services.
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